Liya Safina
Head of Digital Design and Innovation, Safina & Shekhtman, Inc
About this speaker
Liya Safina is a tech innovation and strategy leader who who has played a pivotal role in launching and transforming 60+ businesses to over $2B in revenue. Select clients include Nike, Alibaba, Google, Bottega Veneta, Toyota's Woven City and Bob Dylan Center. Notably, Liya has been recognized as the inaugural fellow of Vital Voices Global Partnership in collaboration with The Estée Lauder Companies.
Her vision is to build a future where technology serves human needs, instead of humans serving revenue models. With over 10 years of experience, Liya's career is fueled by passion for exploring and applying cutting-edge technologies, such as AI, AR, VR, and blockchain.